| Target: | Rutgers Hoortechniek |
| Buyer: | EyeCare Group
|
| Advisory sell side: | Van Diepen Van der Kroef Advocaten | Legal Advisory
Overname & Opvolging Regisseur | M&A Advisory |
| Advisory buy side: | DLA Piper | Legal Advisory
RSM | Financial Due Diligence KPMG Meijburg | Tax Advisory |
| Date announced: | 18-07-2025 |
EyeCare Group, the leading platform for premium optical and hearing care in the Benelux, has acquired Rutgers Hoortechniek. The deal secures the future of Rutgers' two hearing stores in Heiloo and Heerhugowaard, as well as its in-house audiology lab, while maintaining the brand's trusted local identity.
Founded 23 years ago, Rutgers Hoortechniek is known for personalised, high-quality hearing solutions and a strong focus on innovation, brand diversity and client care.
Arjan Rutgers, Founder of Rutgers Hoortechniek:
“EyeCare Group shares our focus on personal, high-end care. Their vision is fully aligned with our values — and together we’ll continue delivering tailored solutions for our customers.”
Lilian Rutgers, Co-Founder:
“Our clients will keep seeing the same trusted faces they know. We’re proud to take this next step with a partner that respects our legacy.”
About EyeCare Group
Founded in 2021 by eight leading optical retailers, EyeCare Group is the Benelux market leader in high-end optical and hearing solutions. With over 160 locations across the Netherlands and Belgium, the group combines local identity with a shared commitment to premium service, craftsmanship and customer experience. The company is backed by EMK Capital.
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