GRO Capital acquires AIMMS to accelerate global growth
| Target: | AIMMS |
| Buyer / Investor: | GRO Capital
| Advisory sell side: | Arrowpoint Advisory | M&A Advisory Olym Advocaten | Legal Advisory |
| Advisory buy side: | Freshfields Bruckhaus Deringer | Legal Advisory |
| Date announced: | 25-06-2025 |
GRO Capital, a Denmark-based private equity firm focused on software investments, has acquired AIMMS, a global leader in decision intelligence and enterprise optimization software. Headquartered in the Netherlands, AIMMS empowers leading organisations to solve complex supply chain and strategic planning challenges using advanced optimisation, modelling, and analytics.
Founded in 1989 out of the World Bank, AIMMS has built a proprietary platform used by Fortune 500 companies including Heineken, Maersk, Air Liquide, ASML, Sainsbury’s, and Best Buy. Its solutions are used in industries such as manufacturing, logistics, retail, and energy to support smarter, faster, and data-driven decision-making.
This transaction marks GRO Capital’s first investment in the Benelux region and supports its strategy of backing high-potential Northern European software companies with differentiated technologies. With GRO’s support, AIMMS will accelerate product innovation, scale globally, and deepen its customer impact.
Maxwell Veyhe, Partner at GRO Capital:
“AIMMS has built a remarkable and deeply embedded platform that solves highly strategic industry problems and empowers global enterprise customers to make smarter, faster decisions. We look forward to amplifying the company’s impact and unlocking new growth opportunities.”
Roland Slot, CEO of AIMMS:
“Partnering with GRO represents a major opportunity to elevate our vision and broaden our reach. Their deep experience in scaling complex software businesses and strong strategic support make them an ideal partner for our next phase.”
He added:
“From the high-level strategy to the technical detail, the Arrowpoint team was on top of every aspect of this transaction. They understood the importance of culture and compatibility just as much as financial outcomes. It was a pleasure to work with them.”
About GRO
GRO is a private equity firm focused on accelerating growth for software companies in Northern Europe. With a team of experienced professionals and a hands-on approach, GRO provides strategic support to help companies scale and realize their full potential.
About AIMMS
Founded in the Netherlands, AIMMS is a global software company that provides advanced decision-making tools for complex business challenges. Its platform enables customers to create tailor-made decision apps using optimization and analytics without the need for extensive coding. AIMMS is used by Fortune 500 companies and industry leaders to enhance decision-making across supply chains and beyond.