Seller: Eezeebee Shareholders
Target: Eezeebee
Advisors seller: HSA Lawyers
Buyer: Optimizers (Main Capital)
Advisors buyer: Marree en Dijxhoorn
Date announced: 2020-07-24

Story (from press release):
Optimizers strengthens its B2B e-commerce suite by the acquisition of Eezeebee. Both companies have a complementary product offering and create a strong strategic fit.Optimizers is an innovative provider of Saas-based software solutions and mobile apps for Supply Chain and Logistics marketsFrom operating offices in The Netherlands, Sweden and the US, Optimizers serves over 750 international wholesale and trade companies. Example customers include PostNL, Ahold and BFG.

Collaboration Eezeebee – Optimizers
Eezeebee is a leading vendor of a multi-tenant Saas e-Commerce and PIM solutions that allows customers to operate a flexible multi-channel e-commerce strategy. The solutions are rich in functionalities and can be integrated with a wide range of back-office ERP systems. Current customer base of Eezeebee consists of 100 mostly wholesale customers, across various industry segments, such as Cars Jeans & Casuals and FILA. The combined company will have more than 60 employees and approaches the EUR 10m revenue range.

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