| Seller: | MAGIC FX |
| Buyer: | Nordian
| Advisory sell side: | Rembrandt Mergers & Acquisitions | M&A Advisory |
| Advisory buy side: | Sincerius | M&A Advisory |
| Date announced: | 04-06-2025 |
Nordian has announced its strategic partnership and investment in MAGIC FX B.V., the European market leader in special effects for the live entertainment industry. Based in the Netherlands, MAGIC FX develops and manufactures its own product line, including hardware and consumables for flames, smoke, sparklers, and confetti — all used at major global events such as Formula 1 races, the Champions League final, Mysteryland, and the Eurovision Song Contest.
With a strong reputation for innovation and product quality, MAGIC FX has set new industry standards through sustainable developments like the Eco2Jet (a low-impact alternative to CO₂ cannons) and the world’s first biodegradable confetti.
The partnership with Nordian marks a new phase for MAGIC FX as it accelerates international expansion and continues to invest in pioneering product development. Nordian brings strategic support, entrepreneurial energy, and a shared vision for global scale.
Bram Veroude, CEO of MAGIC FX:
“We’re ready to scale internationally and further expand our brand worldwide. To support this step, we’ve partnered with Nordian – an entrepreneurial investment firm that shares our energy and vision. Together, we’re accelerating our international growth and strengthening our global position in the world of special effects. We’re incredibly excited about what lies ahead and deeply grateful to our customers, fantastic team, and suppliers who continue to believe in MAGIC and grow with us.”
Gregor Beusmans, Managing Partner at Nordian:
“We’re proud to partner with this leading brand in the special effects industry and look forward to accelerating international growth together with Bram and his team. MAGIC FX’s distinctive market position and entrepreneurial team provide a strong foundation for further expansion. We’re excited to contribute to realising the company’s ambitious growth plans.”
Rembrandt M&A acted as exclusive advisor to MAGIC FX throughout the process — from preparation and positioning to final negotiations — in close collaboration with Rabobank’s Private Banking and Acquisition Finance teams.
Comments