Target: | Boomerang |
Seller | Boomerang shareholders |
Advisory sell side: | Grant Thornton | M&A Advisory Vriman M&A Lawyers | Legal Advisory Corporate M&A |
Buyer | Publicis Groupe |
Advisory buy side: | Meijburg & Co | Tax Advisory Loyens & Loeff | Tax Advisory KPMG | Financial Due Diligence Loyens & Loeff | Legal Advisory Corporate M&A |
Date announced: | 2021-07-09 |
Story:
Publicis Groupe, a French advertising network, has acquired Boomerang, a Dutch publicity agency. The acquisition would give Boomerang access to the Publicis network, while Publicis wants to use Boomerang's qualities to add firepower to the Groupe and its new agency model Le Pub.
Source Publicis groupe
Source Mena.nl
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