Target: Boomerang
Seller Boomerang shareholders
Advisory sell side: Grant Thornton | M&A Advisory
Vriman M&A Lawyers | Legal Advisory Corporate M&A
Buyer Publicis Groupe
Advisory buy side: Meijburg & Co | Tax Advisory
Loyens & Loeff | Tax Advisory
KPMG | Financial Due Diligence
Loyens & Loeff | Legal Advisory Corporate M&A
Date announced: 2021-07-09

Publicis Groupe, a French advertising network, has acquired Boomerang, a Dutch publicity agency. The acquisition would give Boomerang access to the Publicis network, while Publicis wants to use Boomerang's qualities to add firepower to the Groupe and its new agency model Le Pub.

Source Publicis groupe