| Seller: | Rubicon |
| Buyer: | IceLake Capital | Advisory sell side: | BDO | M&A Advisory & Financial VDD Lexence | Legal Advisory VanLoman | Tax Advisory |
Advisory buy side: | IMAP | M&A Advisory PWC | Financial Commercial & HR Advisory Houthoff | Legal Advisory JSA | Tax Advisory Holtara | ESG Kröller | Insurance |
| Date announced: | 14-03-2025 |
Rubicon, a leading specialist in Microsoft Cloud & AI solutions, proudly announces a strategic partnership with investment firm IceLake Capital. This collaboration marks a significant milestone in Rubicon's growth ambitions and enables the company to strengthen its position as the Microsoft Powerhouse in the Netherlands. With IceLake’s support, Rubicon will implement an active buy & build strategy, accelerating its “Cloud Only, AI First” approach.
Accelerating Digital Transformation
Rubicon is committed to fully supporting its clients in their digital transformation through advanced Microsoft cloud solutions. The partnership with IceLake allows Rubicon to respond more effectively to the increasing demand for Agile development services, secure cloud operations, and AI innovation. Additionally, Rubicon will continue to invest in its company culture, service portfolio, and the development of its senior experts.
A Shared Vision on Innovation and Growth
Arno Borger, CEO of Rubicon, emphasizes the strategic value of the partnership: "We see tremendous opportunities to further strengthen and expand our position as a mission-critical and innovative cloud partner. Over the past four years, we have worked hard on our strategy and the search for a partner. With IceLake, we have found a partner who understands our vision, has knowledge of market developments, and enables us to grow even faster. First, to provide a challenging environment for top experts, and second, to better support our clients in their cloud, digital, and AI transformations. We now see many technological advancements converging, acting as a catalyst for the future. This is just the beginning, and we want to help our clients navigate an increasingly intelligent digital world. With IceLake’s expertise and investment, we can now accelerate significantly, both nationally and internationally."
IceLake Capital echoes this enthusiasm. “Rubicon has proven to be an innovative player with a unique approach to cloud and AI. We are highly impressed by the visionary leadership, the technological expertise of the team, and their long-standing relationships with major enterprise clients. Our focus is on accelerating growth through an active buy & build strategy, enabling Rubicon to further strengthen its market position and stay ahead with the latest technologies”
About Rubicon
Rubicon is a leading specialist in Microsoft Cloud & AI solutions for large enterprise clients across (semi)public, financial, and mission-critical sectors. With over 300 employees and six Microsoft partner designations, Rubicon delivers scalable and secure cloud-native services. The company’s strength lies in combining deep expertise, scalable solutions, and innovative digital services. Its unique company culture fosters collaboration and growth, making it a stable and trusted partner for clients.
About IceLake Capital
IceLake Capital is a private equity firm that invests in promising companies with strong market positions and ambitious growth plans. IceLake supports businesses in executing their strategies, including buy & build, international expansion, and operational excellence. IceLake operates from offices in Amsterdam, Munich, and Diegem, focusing on long-term value creation within its investments.
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