Target: Adeptiv
Seller: PostNL
Advisory: Vondel Finance | M&A Advisory
SINCERIUS | Financial Due Diligence
Lexence | Legal Advisory Corporate M&A
Buyer: Springbok
Advisory: LDS | Financial Due Diligence
Stek | Legal Advisory Corporate M&A
Buyer: Indufin
Date announced: 2020-12-18

Story:
Springbok, a Belgian digital agency, has acquired its Dutch sector colleague Adeptiv from PostNL, a Dutch postal company active in the Benelux and Italy. With clients such as KPN, Rituals and Efteling, Adeptiv is active in the field of marketing automation, data-driven and customer journey marketing.

Springbok aims to become one of the leading marketing automation and customer experience experts in Benelux with the acquisition of Adeptiv.

Press release Mena.nl
Press release Target
Press release Buyer