Target: CoolGames
Seller: CoolGames shareholders
Buyer: Keesing Media Group
Advisory buy side: Baker McKenzie | Legal Advisory
PWC | Tax & Financial Advisory
Date announced: 2023-07-06

Keesing Media Group, a prominent player in the puzzle and mind game industry, has expanded its portfolio by acquiring CoolGames, a leader in the development of HTML5-based casual games. This strategic acquisition underscores Keesing’s commitment to broadening its digital offerings and enhancing its position in the growing online gaming market.

CoolGames, known for its wide range of HTML5 games, has built a solid reputation for creating engaging and accessible games that run seamlessly across various platforms, including mobile devices and web browsers. The acquisition aligns with Keesing Media Group’s strategy to diversify its product offerings and leverage CoolGames' expertise to reach a broader, digitally-savvy audience.

This move marks a significant step for Keesing, which has traditionally focused on puzzles and mind games in print and digital formats. By integrating CoolGames into its operations, Keesing Media Group aims to combine its long-standing experience in the puzzle industry with CoolGames’ innovative approach to casual gaming. This synergy is expected to create new opportunities for cross-platform content and expand Keesing’s reach in the digital gaming space.

The acquisition is seen as a strategic response to the increasing demand for casual gaming content, particularly as more consumers turn to digital platforms for entertainment. As part of Keesing Media Group, CoolGames will continue to develop new titles while benefiting from Keesing’s extensive distribution network and industry experience. This partnership is likely to lead to the development of new, innovative products that will cater to a wider audience, further strengthening Keesing Media Group’s position in the global gaming market.

CoolGames