Target: Baby Bottles (Wholesale) Limited
Buyer: JT Barton Group Limited (Bartons Group)
Advisory sell side: Headpoint Advisors | M&A Advisory
Higgs LLP | Legal Advisory
Bakers Accountants | Accounting Advisory
Advisory buy side: Unknown
Date announced: 03-11-2026

Bartons Group, a family-owned independent drinks wholesaler based in the North West of England, has acquired Baby Bottles (Wholesale) Limited, a leading regional drinks wholesaler serving customers across the Midlands.

Founded in Coventry in 1986, Baby Bottles supplies alcoholic beverages, snacks and bar supplies to pubs, clubs, bars and other hospitality businesses. Over nearly four decades, the company has established strong customer relationships and partnerships with major drinks brands, including Heineken, Molson Coors, AB InBev and Asahi.

The acquisition marks Bartons Group's first acquisition and expands its geographical presence into the Midlands. By combining their expertise, customer networks and distribution capabilities, the two family-owned businesses aim to strengthen their market position while preserving Baby Bottles' established identity and customer-focused approach.

Following the transaction, Sam Wright has been appointed Managing Director of Baby Bottles, leading the business into its next phase of development.

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Headpoint Advisors