Target: Jong Fruit
Seller: Rob van der Wouw
Advisory sell side: Rassers advocaten | Legal Advisory Corporate M&A
Buyer: Surexport
Advisory buy side: YEALD | M&A Advisory
HVG Law | Legal Advisory Corporate M&A
EY | Tax Advisory
EY | Financial Due Diligence
Involved: Alantra Capital | Investment fund beyond Surexport
Date announced: 2023-12-22

Surexport, a major fruit wholesaler, has recently acquired a majority stake in Jong Fruit Group, marking a significant expansion of its strawberry production capabilities into Northern Europe. With 1,600 hectares of cultivated land across Spain, Morocco, Portugal, and Kenya, Surexport specializes in strawberries, blueberries, raspberries, and blackberries.

Jong Fruit Group, renowned for its annual production of 2,500,000 kilograms of strawberries, is a valuable addition to Surexport. The group, supported by over 200 dedicated individuals, has diversified its operations by constructing tray fields for plant cultivation and establishing an employment agency for the horticultural sector.

This strategic acquisition not only strengthens Surexport's position in the global fruit market but also opens up new opportunities in Northern Europe for expanded strawberry production. The integration of Jong Fruit Group's expertise is poised to optimize operations and enhance Surexport's competitiveness in meeting the rising global demand for high-quality fruits.

In continuing the trajectory of growth, Rabobank plays a pivotal role in the company's financing. Their support ensures the financial stability and sustainability of Surexport's strategic endeavors, consolidating its position as a key player in the dynamic and evolving fruit industry.