Target: PFM Intelligence Group
Seller: BPJ Beheer
Advisory sell side: Catalyst Advisors | M&A Advisory
AKD | Legal Advisory Corporate M&A
Addleshaw Goddard | Legal Advisory Corporate M&A
Buyer: Lexar Partners
Advisory buy side: JSA Tax | Tax Advisory
RSM | Financial Due Diligence
deBreij | Legal Advisory Corporate M&A
Leeway Advocaten | Legal Advisory Corporate M&A
Lexar Partners | Private equity management
Lindenaar & Co | Debt Advisory
Webweaving | Consultancy
RocketX | Commercial Due Diligence
Date announced: 2023-02-07

Lexar Partners, a technology-focused Dutch investment firm, has acquired PFM Intelligence Group, a Netherlands-based provider of data analytics solutions that optimize retail and consumer locations based on foot traffic insights. With this acquisition, PFM intends to expand its business throughout Europe. PFM Group has begun to expand during the pandemic and has already made two acquisitions.

“PFM is at the forefront of combining hard and software technology solutions to create unique and actionable insights. Their expert team has a proven track record of delivering high-quality and long-term reliable insights to customers within a wide variety of markets. PFM is the Google Analytics of the offline market." - Sander van Woerden, founding partner of Lexar Partners.

Bart Schmitz, CEO PFM Group - "After various mergers & acquisitions in both the Netherlands and the UK, we are now ready to expand the business across Europe, and we are therefore thrilled to announce Lexar Partners as our strategic partner and lead investor."

Phil Cox, Managing Director PFM UK Group - "With Lexar Partners onboard, we are ready to expand our all-in-data services and provide even better actionable insights to our clients."

Source: MenA