Target: Edelman
Seller: Edelman shareholders
Advisory sell side: Deloitte | M&A Advisory
Deloitte | Tax Advisory
Baker McKenzie | Legal Advisory Corporate M&A
Buyer: EDCO
Advisory buy side: KPMG | Financial Due Diligence
De Brauw Blackstone Westbroek | Legal Advisory Corporate M&A
Rutgers & Posch | Legal Advisory Corporate M&A
Florin Finance | M&A Advisory
Date announced: 2021-07-26

EDCO, a Dutch distributor of value and branded non-food FMCG products, acquired Edelman, a distributor of ceramic, glass and metal products and a range of home furnishing products. Thanks to complementary product lines and distribution channels, this acquisition enables the two companies to grow into international market leaders.